FME

FINTA* Music Exchange is an empowering initiative designed to support Swiss FINTA musicians taking their first steps towards the UK. Centered around The Great Escape festival in Brighton, the yearly program offers a transformative experience for emerging artists, providing them with insights into how the UK music industry works, first contacts and how to best use a showcase festival to their advantage.

*FINTA is an acronym for women and gender expanding people

The Programme

Through tailored coaching sessions, workshops, small group Q&A's and songwriting sessions turning into valuable networking opportunities, FME aims to equip participants with the knowledge and confidence to elevate their craft, amplify their presence, and pursue their passion with purpose.

The programme is kept open and bespoke to specifically target the artists current needs and questions.

Examples or covered areas in past editions:

Coachings & Workshops

1-2-1 coachings on subjects that are very artist specific: strategy, PR, mental health all the way to stage presence and movement.

Sessions

Exchanging notes with a british
artist or producer. Finishing something together - hopefully starting?

Q & A's

Getting to ask all your questions to the people that know the answers: labels, bookers, promo, agents, lawyers - you name it!

WHY

The UK music scene is a tough, coveted and ever-evolving space. FME’s primary outcome is to empower, support and connect creative people and foster mutually beneficial collaborations within the music industry.

The programme helps Swiss artists make invaluable contacts and be as prepared as possible for their intial ventures into the British music scene. It is also here to answer the question if it is the right timing to aim for this market.

By exploring professional best-practices and highlighting what targeting audiences in the UK would entail, FME facilitates potential first steps towards the UK by equipping the participants with suitable initial mentors. Through a series of personalised coaching sessions, participants can align their long term goals with a more nuanced understanding of the British music market.

Not only do we want to connect through the sharing of knowledge but we aim to connect the right people - people who will feel mutually inspired.

Alumni

Since our pilot edition in 2023, we have been proud to support the following Swiss artists:

2023, pilot

2024

2025

Nnavy
Miss C-Line
Claire My Flair

Sirens of Lesbos
Malummí
Anuk Schmelcher

Ikan Hyu
Mel D

We look forward to plenty more!

HOW

Each year three participants are chosen by a 100% British jury to best assess timing and market compatibility.

The call for application is not open yet, though we encourage interested artists and teams to get in touch.

Applications are open throughout December for the following year.
The jury deliberates over January and the three chosen participants are informed early February for the programme taking place in the first half of May of the same year

Application for 2026 are close

Any further questions do not hesitate to reach out.